Justice and Sustainability Associates invested significant artistic, intellectual, emotional, and financial resources into determining how we wanted to represent ourselves symbolically. It took five years for JSA’s logo to emerge from hours of talking amongst ourselves, to ourselves, praying, moving in and out of the fear zone, starting forward only to hold back.
We believe this logo communicates who we are spiritually, physically, intellectually, and emotionally. It thoroughly introduces us.
It states our business case. Human beings have been striving and often practicing what we today call justice and sustainability since the earliest human social activities. As more and more human beings have come under the hegemony of concepts like white supremacy, patriarchy, materialism, atheism, and militarism, humans’ capacity to progressively transform and evolve themselves as well as their communities of every type has also emerged.
JSA exists to help create and strengthen the capacity for justice and sustainability in every setting we encounter. As we look around the world, we see evidence on every side that this work is desperately needed. We believe that the time has come to demonstrate that it is possible to successfully be in the business of increasing justice and sustainability. Our logo is the symbolic representation of our belief and raison d’etre.